The Swedish Affair: Volvo & SAAB
Swedish car makers Volvo and SAAB are having difficulties. Volvo because of its owner Ford is in difficulties and SAAB because they can’t make money and their owner GM has cut the financial cord. SAAB is now under a formal restructuring and haves three months to come up with a plan for the future....
The stakeholders
What is the first step for getting an innovative product approved for market launch? To get the management to green flag the project. So before the new innovative product hits the store shelfes, you have to sell the idea to the management - the company’s key stakeholders.
Some years ago I worked...
