The Scandinavian Angle…
Scandinavian - what are you thinking when you read that word?
The Scandinavian countries (Denmark, Sweden, Norway and Finland) has a clear footprint on a lot of things in this world. You probably know brands like Volvo, Nokia, Lego, Bang & Olufsen and Ikea. Scandinavian products are often connected with words like design, innovation and luxury - and that’s not a coincidence.
The living standards in Scandinavian countries are high and the demand for luxury and feature rich products are...