43% of Danish companies are innovative

Last week I read in the Danish business newspaper ErhvervsBladet that 43% of all Danish companies were innovative in the years 2005 to 2007 – according to Statistics Denmark.

Statistics Denmark considered a company to be innovative if it had introduced new or remarkable improved:

• Products
• Production processes
• Organizational methods
• Marketing initiatives

In general I don’t believe it’s so simple to define if a company is innovative or not. But I’m happy to see that more than 4 out of 10 Danish companies are developing their own platform within these areas.